One-to-one coaching for business owners who’ve been fit before
You don’t have a discipline problem. You have a system problem.
- 2-minute application
- 10 of 10 founding places left
Go hard. Busy week. Fall off. Start over.
You do hard things every day. The plans you were given were built for someone with an empty calendar.
Missing a day doesn’t undo a habit.1 Bad-Week Plans exist so a bad week never turns into a stopped month.
Built from your calendar, not a perfect week.
- Your real week.
- Two to four hours that already exist.
- Then a launch hits. Two sessions become 20-minute Bad-Week Plans. You never drop to zero.
Busy weeks are planned, not missed.
An example week, Monday to Sunday.
- Monday: 06:30 Session · Gym · 60 min; 08:00 Leadership standup; 13:00 Board call.
- Tuesday: 07:10 ✈︎ DFW; 19:30 Client dinner, Dallas.
- Wednesday: 06:15 Session · Hotel gym, Dallas · 60 min (in a launch week: Bad-Week Plan · Hotel room · 20 min).
- Thursday: 10:00 Investor call; 17:30 Kids’ game.
- Friday: 09:00 Pipeline review; 16:00 Launch prep.
- Saturday: 08:00 Session · Home · 60 min (in a launch week: Bad-Week Plan · Home · 20 min).
- Sunday: 20:00 Check-in · 10 min.
Training this week: 3h 00m. In a launch week, Wednesday to Saturday: 1h 40m.
I’m six hours ahead of New York most of the year.
Send your check-in at night, and wake up to your updated plan.
The Never-Restart System
Calendar-First Plan
I map your real week first. The plan goes into the gaps that already exist.
The 2–4 Hour Week
Two to four sessions of 45 to 60 minutes, in a gym, at home or in a hotel.
Bad-Week Plans
Twenty minutes, any room, for launches, travel and sick kids. The goal is never zero.
Weekly Check-in
Your check-in and lift videos, reviewed by me every week, and a 20-minute call.
Eating-Out Rules
Simple rules for client dinners and travel, not a meal plan you’ll abandon by Wednesday.
Own It
Over six months you learn to plan, adjust and recover from a bad week without me.
I’m Ivan. I coach 20 people at most, and every one of them myself.
I’m a strength and fitness coach based in Croatia. I’ve coached more than 100 people in more than 17 years.
I don’t sell supplements, gym memberships or an app. No junior coaches, no templates.
- Calls fit your workday in Eastern Time, any day of the week.
- Messages answered within 24 hours, every day.
The investment.
Founding clients · first 10 only
$997 to start, then $397 a month.
- Your rate is locked for as long as you stay.
- In return, you record an honest video review after 90 days.
10 of 10 founding places left.
The Founder Rebuild: $1,997 to start, then $497 a month.
The Founder Rebuild
$1,997 to start, then $497 a month.
Questions owners ask.
I travel one or two weeks a month. Does this work?
That’s who it’s built for. Travel weeks get their own plan before you pack: a hotel-gym version of your session, a 20-minute room version, and what to order at dinner.
What if I miss a week?
You won’t fall to zero, because a bad week has its own plan. If something knocks you out completely, we adjust at your next check-in and carry on. Nobody starts over.
What happens on the Audit? Is it a sales pitch?
We map your real week and find where two to four hours fit. You leave with that map either way. If I think I can help, I’ll explain how we’d work together. If not, I’ll tell you, and that’s the end of it.
I’m over 50. Is it too late?
No. The plan is built for the body and the calendar you have now, not the ones you had at 22.
Stop starting over.
In 45 minutes we map your real week and find where two to four hours fit. If I can’t help, I’ll tell you.
- 2-minute application
- Max 20 clients
10 of 10 founding places left.